Our attitudes and behaviours are shaped by what others in society do. So there's a real danger that vaccine hesitancy, when reported widely in the media, could catch on to more people.
For many, leaving religion does not mean leaving behind religious morals and values.
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Religion affects how people regard qualities like benevolence, kindness, conformity and fairness even after they stop practicing religion.
Tens of millions of people in Britain have taken a vaccine – and the sheer volume of uptake may convince the hesitant to do the same.
If we think about the success of the UK’s vaccine rollout to date, and factor in how social norms tend to diffuse, then there's good reason to be optimistic.
Public service announcements, news articles and social media posts are all part of the coronavirus messaging landscape.
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During the pandemic, clear and reliable health communication can literally be a life-and-death issue. Researchers who focus on the science of science communication highlight strategies that work.
Waiting their turn, while masked and keeping a distance.
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A social scientist argues that in the absence of strong government action, people took it upon themselves to work out conduct to stem the spread of virus.
During the pandemic, exercise classes and groups need to take social distancing guidelines into account.
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Your most important piece of exercise gear may be the friends you buddy up with to work out.
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Social norms are powerful forces, particularly around the festive season, and risk overriding protective behaviours we've adopted this year.
It’s tempting to take a break from pandemic precautions.
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It's draining and depressing to stay on high alert month after month after month. Understanding pandemic fatigue better might help you strengthen your resolve.
Video game 'amoralists' argue killing in gaming isn't harmful since no living being is actually hurt. But when it comes to hurting virtual animals, we disagree.
Who gets a seat at the table?
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Recognizing the influence of evolution on behavior and gender norms suggests ways to reduce gender inequality in leadership in the real world.
Were you subtly encouraged to make that menu choice?
A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.
Trump has broken a lot of norms.
AP Photo/Seth Wenig
Norms are perceptions or beliefs about what we understand the rules for acceptable behavior to be. Trump's impeachment could help restore some of them.
The Autcraft community offers a controlled and filtered environment for autistic children to play and socialise
Kids have no problem remembering who plays fair.
Do children understand the lesson that if you scratch my back, I'll scratch yours? Developmental psychologists suggest they're more likely to punish bad behavior than they are to reward good deeds.
What goes into all for one and one for all?
Where do the cooperative skills that hold together human societies come from and why don't our selfish instincts overwhelm them? Evolutionary game theory suggests that empathy is a crucial contributor.
Other people influence how we vote, what jobs we apply for, which gadgets we buy – so of course they influence how we get around the city.
Some people just follow the social norm, whether it’s right or not.
Just because somebody else does something doesn't mean you have to follow. Or does it?
We all think men are at it way more than they are. But estimates of how much nooky young women are getting are basically ludicrous.
Say cheese … or not. A woman works a stand at a cheese festival in Moscow, Russia.
AP Photo/Pavel Golovkin
In the US, smiling is a reflexive gesture of goodwill, but Russians view it as a sign of stupidity. Social psychology research could help explain this cultural contrast.
Illegally logged rosewood in Antalaha, Madagascar, 22 February 2005.
The illegal timber trade is a huge global business worth up to US$150 billion yearly. One way to curb it is by convincing consumers in wealthy countries that buying contraband wood products is wrong.