Facebook relies on targeted ads for a large proportion of its income, and reacted with fury over Apple's new privacy opt-in.
In the past decade, the Australian government has commissioned data analytics projects worth more than A$200 million. We have little information about what they involved.
The drumbeat of data breaches and the growing problem of identity theft disproportionately harm low-income Americans.
Without much delay, Facebook and Twitter could make significant changes to limit political manipulation and propaganda. Will they? And will users ask it of the social media giants?
Brands need to build trust by being transparent about how they collect data.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.