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A poll of 2000 people found that a traffic light labelling system for adverts promoting high-carbon products is a popular option.
One NZ/YouTube
One New Zealand’s ‘Let’s Get Connected’ campaign finds humour and emotion in a story of adoption – but glosses over the pain and loss of its reality.
Airline v airline: Arsenal take on Manchester City.
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As other sectors shun fossil fuel sponsors, sport is becoming the final frontier.
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Fossil fuel ad bans are gaining traction overseas, but New Zealand has so far shown few signs of wanting to be at the forefront of the movement.
Research shows nicotine exposure results in long-term changes to the brain.
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Online advertising featuring bright colors, cartoon figures and promotions by social media influencers entice adolescents to try tobacco.
After the dust settled, Apple accepted the ad didn’t land as it hoped.
Apple
Crushing pianos, video games and emojis doesn’t seem to have delivered the slick messaging the brand was aiming for.
Can Dove square its reported anti-AI stance with its attempts to make artificial images more representative?
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Beauty brand Dove hit the headlines for rejecting AI in its marketing – but there’s more to the claims than meets the eye.
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From a lack of bipartisan support to other concerns such as rising cost of living, a complex array of reasons contributed to the Voice referendum’s failure in October 2023.
Honesty is the key.
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Too much virtue language in a listing can cost an Airbnb host nearly $5,000 a year.
College athletes help generate billions of dollars in revenue through TV deals, but colleges aren’t allowed to compensate them for their fame.
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College athletes have made substantial progress in being able to get paid for the use of their name, image and likeness − except in one realm.
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This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
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A 2023 federal government inquiry recommended a ban on gambling advertising. What needs to happen should a ban be implemented?
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Australia’s anti-smoking public health campaign has been hugely successful, and it offers lessons on how to tackle the rise in vaping.
Pumpjacks draw out oil and gas from wellheads near Calgary on April 28, 2023. A recent bill proposing a ban on fossil-fuel ads has drawn the ire of the oil and gas industry.
THE CANADIAN PRESS/Jeff McIntosh
Bill C-372 does not curtail free speech and, if anything, demonstrates how banning fossil fuel ads does not go nearly far enough.
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Calls for the Fair News Digital Bargaining Bill to be fast-tracked are misguided. A better solution would be a straight levy on digital advertising to fund public interest news production.
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Consumer NZ’s case against Z Energy under the Fair Trading Act may be a sign of things to come. But new legislation would be a cleaner way to regulate fossil fuel advertising.
New York City could be described as a news oasis – the city’s density and wealth mean there are many news outlets competing.
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The number of nonprofit news outlets is holding steady as they go out of business just as fast as they are founded.
Is that really a stamp of approval?
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Most people don’t know what these labels really mean − and advertisers take advantage of that fact.
Christian McCaffrey and the San Francisco 49ers will try to stop the Kansas City Chiefs from winning their third Super Bowl in five years.
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Oh, yeah, and there’s a game, too.
Millions of dollars go into each Super Bowl ad.
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Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.