As well as the added costs of upgrades and options that the marketing glosses over, people need to consider five other sources of cost blow-outs when building a home.
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To maximize crowdfunding cash, consider staying mum on politics.
Customers are unimpressed by middling support for diversity, new research shows.
As the market continues to evolve and consumers become more discerning about the products they buy, the success of celebrity brands requires more than just star power these days.
Ads for the Hell Pizza chain regularly invite complaints on religious grounds. But none have been upheld, reflecting more tolerant standards in an increasingly less Christian country.
The Olympic and Paralympic games have been awarded to host cities in tandem since the early 2000s. But hosting the Paralympics can bring a city unique benefits that long outlast the games.
The pigeon was chosen because it has remained for a thousand years ‘an impartial and humble observer of London life’.
And will it help or harm them? As the looming US presidential election brings these questions into sharper focus, here are some things companies should keep in mind.
Both praise and criticism of product manufacturers have their place, and when used effectively, can drive companies to act more responsibly.
The argument that we need to protect sports gambling ads to look after the interests of giant media brands has little merit. Losing this revenue would hurt, but the industry would be able to adapt.
Fashion can be a useful vehicle for political messages – until someone asks who makes the clothing.
Cutting marketing spending helps businesses in the short term but often backfires in the long term. Research could help investors identify those bad decisions.
What makes the Olympics’ five rings such a powerful brand, and do they deliver value for host nations?
A well-intended, expertly delivered apology can help rebuild trust, while a bad one can often make things worse.
You could argue that this film itself is something of a promotional vehicle for Nasa at a time when such publicly funded projects are viewed with scepticism.
Our research shows our brains are still evaluating our decisions even as we act them out. Better awareness of what influences last-minute decision-making can help us make better choices.
If you’re not a zoomer, MrBeast may be the most famous person you’ve never heard of. The famous YouTuber is now in Australia, spurring awe and delight with his major prize giveaways.
Warmth matters more than competence in some areas of business, new marketing research shows.
We suspect these drug company payments are just the tip of the iceberg.
Millennial parents are actively seeking out toys, books and movies to educate their children about life and teach them values that align with their own.
Kontributor teratas
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Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Research School of Management, Australian National University
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Senior Lecturer in Marketing, Retailing and Consumer Behaviour, University of Tasmania
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Senior Lecturer in Marketing, University of Nottingham
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Omar H. Fares adalah Sahabat The Conversation.
Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor of Marketing, University of Galway
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Marketing, University of Southampton
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Public Health Policy, Deakin University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Associate Professor, Operations Research, Brock University
