Peter Thompson, Te Herenga Waka — Victoria University of Wellington
Calls for the Fair News Digital Bargaining Bill to be fast-tracked are misguided. A better solution would be a straight levy on digital advertising to fund public interest news production.
Cross-border advertising and the metaverse are pushing governments to reassess how they manage the potential harm caused by alcohol advertising. Is New Zealand doing enough?
Each time you visit a page hosting ads, an automated ad auction begins behind the scenes — where the highest bidder wins the chance to target you with their product.
Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.
The new payphones have Wi-Fi, mobile charging and transport information. But city councils are concerned they’re digital billboards for Telstra, which could cost billions in lost productivity.
TV has long been the golden goose of political advertising – the one who spends the most wins. That’s over, and it’s a new era of digital advertising. No one’s done it better than Donald Trump.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn’t new. In fact, it’s almost as old as our cities.
Facebook has been acting irresponsibly and selfishly, and promising to do better without actually improving. But that’s not the whole story: The company has some positive qualities, too.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.