Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
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While ChatGPT has the potential to enhance marketing effectiveness, it can’t replace human creativity or form meaningful connections with customers like humans can.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Top contributors
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Associate Professor of Marketing, Saint Mary’s University
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Associate professor, Marketing, Carleton University
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Associate Professor, School of Business, Royal Roads University
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Doctoral Candidate, School of Business, Royal Roads University
