While ChatGPT has the potential to enhance marketing effectiveness, it can’t replace human creativity or form meaningful connections with customers like humans can.
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Articles on Businesses
Displaying 1 - 20 of 25 articles
To improve firm performance and promote fiscal economic growth, corporations should strengthen and implement an innovation strategy.
Rising business costs and shifts in the market accelerated by the COVID-19 pandemic are posing challenges for small retailers along Main Street business areas.
Multi-stakeholder initiatives have the potential to help businesses tackle social and environmental issues, but they need to ensure that all members have their voices heard.
Public support for unions is at a near 60-year high. Meanwhile, self-organizers at major American chains are spearheading a new movement to mobilize.
There is a useful set of steps to follow to help the transfer of technological innovations to entrepreneurs who can put them into use.
Some philosophers say stealing is always wrong, but there could be grey areas when companies break their social contract.
How employers benefit from paying higher wages.
Indigenous people in Australia face incredible challenges when it comes to self-employment. Research shows shows supporting Indigenous entrepreneurship can be one way to address this.
The US central bank said surging inflation is guiding its decision about when to lift interest rates. Two experts on financial markets explain what might happen next.
Here’s what should happen during a family business succession.
After the CDC changed course in late July, recommending universal masking indoors, Nevada became the first state to adopt a flexible masking policy that can quickly adjust to changing COVID-19 rates.
Businesses have long been a big part of the climate problem. They shouldn’t scale back environmental initiatives when it all feels too hard.
Retailers are grappling with anti-maskers during the pandemic. That’s because of the complicated relationship between businesses and customers when it comes to accommodating health conditions.
There’s a growing push among businesses, including the finance sector, to protect the climate and nature.
Congress and the White House are trying to wrap up negotiations on a nearly $1 trillion coronavirus bailout, but Senate Republican demands for a liability shield has been a key obstacle.
There are four main ways that greening can benefit businesses.
In the event of a new pandemic or a second wave of COVID-19, lives can be saved while also stabilizing business. It’s not an either/or decision.
A lot of transmission has been happening in workplaces. Previous restrictions have seen cases plateau at several hundred per day, but these latest measures are designed to drive numbers down.
Social ties can help entrepreneurs acquire necessary information and insights about their plans to exit a company, as well as provide them with emotional support.
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer and ARC DECRA Fellow, UNSW Sydney
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Professor of Indigenous Research, University of Newcastle
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Professor of Entrepreneurship, La Trobe Business School, La Trobe University
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Director of the Center for Latin American Studies and Professor of Letters and Science, University of California, Berkeley
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Professor and Academic Director (Indigenous Research), La Trobe University
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Distinguished University Professor & Professor of Law, Georgia State University
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Professor of Finance and Fred T. Tattersall Research Chair in Finance, West Virginia University
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Professor of Nursing and Health Services Research, Avondale College of Higher Education
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Professor of Organization & Governance, Hertie School
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Associate Dean of Research and Graduate Studies & Professor of Marketing and Product Innovation, Brock University
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Associate Professor of Business and Society, Gustavson School of Business, University of Victoria
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Assistant Professor, Hill and Levene Schools of Business, University of Regina
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Associate Professor, Labour studies, Brock University
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Associate Professor in Sustainability and Ethics, University of South Australia
