The meeting of canvas and rubber that began in the 1830s still inspires crowds to queue for the latest pair. Sneakers are now big business and high fashion.
Brian Bolton, International Institute for Management Development (IMD)
Companies tie their flag to a social movement or political moment because they think there’s money in it. But if it helps change the world a little, that’s fine too.
The designs, materials, cuts and graphics of jerseys are meant to stand out.
AP Photo/Frank Augstein
World Cup jerseys have to please players, national officials, FIFA rulemakers and – perhaps most importantly – fans who buy them to show support for their teams.
What is the right outerwear for top competition?
U.S. Ski & Snowboard Team
No longer in fanciful coats or button-down shirts with neckties, Olympians compete in uniforms specially designed and engineered for maximum performance.
While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.