Millions of dollars go into each Super Bowl ad.
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Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
Emotions often run high during the Super Bowl – and that includes during the commercial breaks.
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Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
A vote sign appears at a campaign event for Nevada Gov. Steve Sisolak and U.S. Sen. Catherine Cortez Mastro in Las Vegas on Nov. 1, 2022.
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While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.
The cameras at the Olympics supplied video to television broadcasts – and to online streams.
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The Olympics are usually profitable for broadcasters and show off the future possibilities of media technologies.
You might not know the name, but you would recognise the songs. Mojo was the advertising agency behind such classics as You Ought to be Congratulated.
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The ABC documentary, How Australia Got Its Mojo, purported to tell the story of advertising agency Mojo. But the real story is more complex.