BUSINESS OF SPORT: Australian taxpayers are right to question government spending. For example, we have recently seen debate over policies such as the National Broadband Network and the Home Insulation…
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Articles on Business of sport
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BUSINESS OF SPORT: The marketing of women in sport in Australia in 2011 is simple: sex sells. Don’t take my word for it though. Google the name of any female athlete and chances are the top search results…
The lucrative broadcast rights deal signed earlier this year by the AFL demonstrates the pulling power of “live” sport in a TV market which is increasingly becoming fragmented by more choice on more platforms…
Almost 15 years have passed since Rupert Murdoch declared that “sport absolutely overpowers film and everything else in the entertainment genre,” yet the media mogul’s words still capture the reality of…
Top contributors
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Professor of Strategy, King's College London
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Associate Professor (Senior Lecturer) in Sports Marketing and Communications, Loughborough University
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Head of Centre for Professional and Economic Development, University of Chester
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Lecturer, University of Canberra
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Lecturer, Research School of Management, Australian National University
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Head of Department; Finance, Accounting & Business Systems, Sheffield Hallam University
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Director, Centre for Sports Business, University of Salford
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Professor of Media and Communications, Monash University
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Professor of Economics, University of Reading
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Principal Lecturer in Sport Finance, Sheffield Hallam University
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Senior Lecturer in Sociology, James Cook University
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Ernest Scott Professor of History, The University of Melbourne
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Professor, Centre of Policy Studies and the Impact Project, Victoria University
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Lecturer, Victoria University
