Influencers boxing retired MMA fighters, YouTubers and basketball players detracts from the legitimacy of the sport. It’s a short-term business decision, plain and simple.
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Articles on Business of sport
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To thrive commercially, sports teams need competition. Multiple leagues is the best way to achieve this.
Twitter analysis shows how fans around the world flocked to the Tyson Fury brand.
One of the world’s biggest tech investors has bought a 10% stake in Manchester City’s owners, valuing the group at nearly £4 billion.
The English Football League has no formal obligation to fans, even though its entire existence depends on them.
Survey of 3,000 players in 33 different countries outlines how difficult it is for women footballers.
The English Premier League has long topped the football finance rankings but seeing this translate on the pitch in Europe is relatively new.
The English Premier League was established in 1992 to do exactly what it is now doing.
Rumours that West Ham’s Marko Arnautovic is heading to China in a multi-million pound deal are a classic symptom of the transfer window.
So far, Manchester United’s poor performance on the pitch has not hurt its bottom line. But it’s only a matter of time.
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
The combination of changing your manager early enough and forking out on transfers could be the difference between relegation and Premier League survival.
Russian officials will be hoping that excitement about one of the world’s biggest sporting events generates some goodwill for the country.
Ticket touting is bad for fans and it’s bad for the industry, but should reselling tickets be a criminal offence?
The football club has long been central to Catalan identity and is central to the region’s independence vote.
Millions of dollars will be made by both sides from the fight but does boxing have more to lose than UFC in this big money head-to-head?
Summer spending across English Premier League football clubs has been jaw-dropping.
Financial Fair Play rules require clubs’ spending to match their earnings.
It’s all to do with PSG’s Qatari owners.
Business Briefing: following the money in cricket.
The Conversation17.7 MB (download)
Rather than just admiring a good hit or delivery, there’s another way to analyse what’s happening on a cricket pitch. Cricket players are actually business people, in the sense that they’re weighing up…
Top contributors
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Professor of Strategy, Bayes Business School, City, University of London
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Associate Professor (Senior Lecturer) in Sports Marketing and Communications, Loughborough University
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Head of Centre for Professional and Economic Development, University of Chester
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Lecturer, University of Canberra
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Lecturer, Research School of Management, Australian National University
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Head of Department; Finance, Accounting & Business Systems, Sheffield Hallam University
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Director, Centre for Sports Business, University of Salford
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Professor of Media and Communications, Monash University
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Professor of Economics, University of Reading
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Principal Lecturer in Sport Finance, Sheffield Hallam University
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Senior Lecturer in Sociology, James Cook University
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Ernest Scott Professor of History, The University of Melbourne
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Professor, Centre of Policy Studies and the Impact Project, Victoria University
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Lecturer, Victoria University
