He'll never walk alone.
English football has woven itself into the lives of Ghanaian fans with a smart strategy.
Since 2005 there has been a dramatic increase in gambling sponsorship of sport in the UK, prompting critics to call time on self-regulation in the industry.
The English Football League has no formal obligation to fans, even though its entire existence depends on them.
Clubs are more wary about buying and selling.
It can be difficult, emotional and expensive following a football team. A sports sociologist explains why it's worth it.
The ongoing conflict between Qatar and its Gulf neighbours could be about to spill onto the football fields of northern England.
Football is supposed to be the 'people's game', but the English Premier League is easier and cheaper to follow if you are a fan of a club based in London or the prosperous southeast.
Compared to its English neighbour, Scotland is a much more complex case, and it's all about history – and money.
Rumours that West Ham's Marko Arnautovic is heading to China in a multi-million pound deal are a classic symptom of the transfer window.
Some football bets are 50 times more harmful than others.
So far, Manchester United's poor performance on the pitch has not hurt its bottom line. But it's only a matter of time.
Holding fixtures abroad may be a money spinner – but it's not fair game.
It took a Scotsman to organise a professional football league in England.
There is still a place in a sport that remains connected to communities.
Sports fans are of two types: purists and partisans. The attitudes of both can affect the game. An expert explains which one you are and what that means.
The Liverpool FC star striker has inspired a generation of young Egyptians.
Many sports leagues have salary caps and drafts to maintain competition, but they not only hurt players but aren't that effective at keeping fans.
Structural inequalities within all levels of British football need to be tackled in order to get more Asians playing the game.
Everyone can stop talking about money for a few months. But expect more records to be set next year.