There’s a good reason why an increasing number of businesses are using games and challenges to attract customers - they work.
Academic rigor, journalistic flair
Articles on Customer loyalty
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Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
Research shows what happens when people are forced to swap their favourite shops.
Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.
Top contributors
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Associate Professor of Markets, Public Policy and Law, Boston University
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Lecturer in Marketing, Keele University
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Professor of Business Analytics, Boston University
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
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Omar H. Fares is a Friend of The Conversation.
Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
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Associate Professor of Marketing, University of Technology Sydney
