Customer loyalty – News, Research and Analysis – The Conversation

Articles on Customer loyalty

October 11, 2023

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Seung Hwan (Mark) Lee, Toronto Metropolitan University and Omar H. Fares, Toronto Metropolitan University

Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.

April 3, 2023

Rachel Lee, Keele University

Research shows what happens when people are forced to swap their favourite shops.

January 25, 2023

H. Sami Karaca, Boston University and Jay L. Zagorsky, Boston University

Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.

Jay L. Zagorsky
Associate Professor of Markets, Public Policy and Law, Boston University
Rachel Lee
Lecturer in Marketing, Keele University
H. Sami Karaca
Professor of Business Analytics, Boston University
Seung Hwan (Mark) Lee
Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
Omar H. Fares
Omar H. Fares is a Friend of The Conversation.

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University