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Articles on Dating apps

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Online dating apps can provide a wealth of choice, but some users feel overwhelmed and exhausted by the experience. Shutterstock

Dating apps: marketing experts’ research reveals pitfalls to look out for, and tactics for success

Use of dating apps is on the rise and they can provide a wealth of choice. Research also shows that they can leave some users feeling overwhelmed and exhausted.
Dating apps like 2RedBeans and Tantan, that specifically cater to Chinese people, have become increasingly popular. (Joshua Chun/Unsplash)

Chinese immigrants look to digital Chinatowns to find love online

Chinese-oriented online dating platforms create “Chinatowns” in cyberspace, where Chinese daters gather in hopes of finding true love.
Whitney Wolfe Herd who heads up Bumble speaks during the TIME 100 Summit in New York, April 2019. (AP Photo/Richard Drew)

Powerful women heading up dating apps are framed as young and sexy

Two women ruled the dating app tech industry last year. How they were portrayed by mainstream media versus how they portrayed themselves in social media says a lot about how women leaders are viewed.

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