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Articles on Ice cream
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Have you ever felt a piercing pain in your head when you eat something cold?
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
It’s a long, hot summer’s day and you’re looking forward to an ice cream. But within seconds of your first bite, you feel a headache coming on: a brain freeze. What’s going on?
While most of us agree ice cream and cold beverages are refreshing summer treats, do they actually help cool us down?
Top contributors
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Senior Lecturer in Mathematics and Oceanography, UNSW Sydney
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Post-doctoral Research Fellow in Neuroscience, The University of Queensland
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Lecturer in Physiology, The University of Melbourne
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Senior Lecturer in Physiology, Swinburne University of Technology
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Professor of Marketing, Vanderbilt University
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Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration, University of Pittsburgh
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W. J. Van Duse Associate Professor, Marketing, Simon Fraser University
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Doctoral Student in Biomedical Sciences, University of South Carolina
