Menu Close

Articles on IKEA

Displaying all articles

Scandinavian companies use the “hygge”, a cultural concept describing comfortable and warm interiors, as a selling point. Pikrepo

Thai food, living ‘hygge'… What drives us to consume products from other cultures?

According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery... and its simple omnipresence.

Top contributors

More