Meat producers are lobbying in many states to keep the word 'meat' off labels of plant-based products like the Impossible Burger. But this may not clarify shoppers' choices.
Surveys suggest fewer than half of Americans are looking forward to lab-grown meat. A moral psychologist examines common objections and why for the most part they're not logical.
Cultured meat comes from cells in a lab, not muscles in an animal. While regulatory and technological aspects are being worked out, less is known about whether people are up for eating this stuff.
We need to address the mindset that enables this mass slaughter of animals in the first place.
Based on a seductive story of providing food with zero consequences, cellular agriculture promises to get rid of the ethical, environmental and health costs of animal husbandry. But is that realistic?