Menu Close

Articles on Social advertising

Displaying all articles

Many Facebook users view ads as a violation of their personal space. 'laptop' via

Why does social media advertising fall flat?

Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
There’s a fine balance between the needs of social advertisers to create messages that will grab attention and public standards . Martin Kenny

Drawing the line on fear: balance in advertising standards

Advertisers responsible for getting important messages through to a population swamped with advice and warnings suffer from understandable frustration. So, what does it take to make people take notice…

Top contributors