Knowing a city’s professional network ratio helps to understand how connected its inhabitants are to other markets, customers and ideas. All support innovation, adaptation and city growth.
Jenni Henderson, The Conversation; Josh Nicholas, The Conversation, and Nadia Isa, The Conversation
Business Briefing: the ‘get rich quick scheme’ influencing what you buy
The Conversation19.6 MB(download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
Given recent events, you might have had an inkling that extremist views have been resonating. Researchers from the Center for Peace Studies and Violence Prevention have the hard data to back it up.
Online video is flourishing in Australia with very little government attention. Content creators like Youtube channel RackaRacka are getting millions of viewers, numbers the traditional screen industry can only dream of.
Mining social media posts from tourism hotspots such as coral reefs could turn tourists into environmental citizen scientists without them even realising it.
The Gupta email leaks have exposed the involvement of some big private corporations. in the unfolding corruption scandal thus challenging the private sector to do some introspection.
Each individual act of posting, linking, commenting and liking may look insignificant up close, but they add up. There is enormous power here for mass persuasion, one viral share at a time.