The business model of the AFL and NRL is simple: attract a television audience, sell that audience to advertisers. To do that they need crowds.
A new set of postage stamps pays tribute to the male voices of Australian sports commentary - but there have long been female sports broadcasters and their voices are getting louder.
What a feeling: Rachel Daly and Ellen White celebrate after scoring during England’s semi-final against USA.
The lesson from other sports is clear: women's football must be broadcast on free-to-air if it isn't to disappear.
Rights packages aimed at attracting the digital market failed to attract a bidder.
Bullet Club wrestlers, from left to right, Nick Jackson, Adam ‘Hangman’ Page and Matt Jackson are at the forefront of an indie wrestling boom.
Bruno Silveria/Ring of Honor
Could the WWE's grip on professional wrestling be weakening?
Perth Scorchers Sam Whitman at the Big Bash League T20 Grand Final match against the Sydney Sixers this year.
AAP Image/Richard Wainwright
Negotiations for the new media rights for cricket in Australia could see a change in how we watch games, and even be linked to a drop in people actually playing the game.
Graham McNamee called the 1928 World Series between the New York Yankees and St. Louis Cardinals.
Radio legend Graham McNamee was baseball's first broadcast star. So why did it take 74 years for the National Baseball Hall of Fame to honor him?
Paying to watch broadcasts from the Olympics games in Rio this year is a new venture for the Seven Network.
The Seven Network's decision to offer an additional subscription service for its coverage of the Rio Olympics makes it the first free-to-air broadcaster in Australia to charge for broadcasting sport.
England captain Alistair Cook happy to finish early and put his feet up.
Richard Sellers / PA Wire/Press Association Images
A string of quick victories for the home side have left cricket's backers massively out of pocket.
Netball is one sport taking new levels of control on broadcasting.
As more and more sporting bodies seek to speak directly to consumers, independence could disappear. Will consumers care?
Optus chief Allen Lew says the company is now ‘in the game’ of sporting rights.
As Optus takes the fight for sports viewers to Foxtel and Telstra, it's unclear if consumers will benefit.
Image sourced from Shutterstock.com
Media players are jostling for a piece of the lucrative sports broadcast market, but a lot can happen in two years.
Sports rights are seen as critical to the survival of free-to-air broadcasters.
Free-to-air broadcasters will pay big price for right to broadcast AFL games from 2017-2021. But there are ways networks can leverage more value.
The current five year broadcast rights for Cricket Australia are A$590 million.
Yesterday Cricket Australia launched onto the Apple TV network, becoming the first Australian sports organisation to join the platform. The new Cricket Australia channel will feature a mixture of interviews…
Twitter’s deal with the NFL will open a new stream of revenue in the lead up to their IPO.
Twitter’s IPO filing has today revealed a loss of $US69 million on $US254 million in revenue in the first half of the year - which is up on the US$49 million loss in the same period last year. With results…