B Corp certification is the latest status clothing for conscious companies. But without a clear indication of how it improves business practices, what does it really add?
A new kind of capitalism is emerging in which companies value communities, the environment and workers just as much as profits. Even the Business Roundtable agrees.
Over two centuries, capitalist ethos has swung from profit-taking for the few, to a distribution of wealth to the many, and back again. Is the pendulum poised to swing once more?