Leo Messi advertises sportswear, airlines, and even this Russian bank.
Facundo Arrizabalaga / EPA
Ronaldo and Messi cannot go on forever, and Neymar, Pogba and Salah are waiting in the wings.
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
‘And he’s missed it’.
Perverse mental processes take over when the chips are down. And there's something you can do about it.
The Germans limbering up.
Spare a thought for the cast of thousands that has to worry about player fitness and team logistics in a major sporting event.
Big in Yemen (and everywhere else).
When Cristiano Ronaldo scored the last goal in Real Madrid’s extra time Champions League final victory over neighbours Atletico, he put the finishing touches to a season which saw him outperform even his…