Despite various exceptions, the UK's proposed ivory ban will be among the toughest in the world.
The destruction of a massive haul of illegal ivory was supposed to send a message to poachers and those who trade in the tusks. Did they notice, or can the ivory be used to help elephant conservation?
Ivory from illegally-poached elephants can easily be mistaken for antique.
The world's largest trader is closing down.
China has decided to end all domestic trade in ivory, an act that could help elephant numbers all over Africa.
Ivory was a major talking point at the CITES CoP17 conference.Many feel the ban on trade doesn't work while others believe the ban is the only way to save the iconic species.
Historical evidence shows African elephants are endangered by the ivory trade, despite any attempt at regulating the market. A total ban is the only hope for the world's largest living land animal.
The ivory trade is a very contentious issue and will be debated at CITES. It will revolve around maintaining or lifting the ban on trade. But the human element is likely to be ignored.