Articles on Woolworths

Displaying 61 - 62 of 62 articles

The budget shopper is alive and well - but what of the “ethical” shopper? AAP/Woolworths

We are what we eat: the demise of the ethical grocery shopper

In 1954, American consumer behaviour academic, Gregory Stone identified four different types of consumers. Consisting of 150 in-depth interviews, Stone’s research found there was an “economic” shopper…
Woolworths’ Masters chain is set to challenge Bunnings’ market dominance. Flickr/beeep

Can Woolworths master the tools of Bunnings’ trade?

Woolworths has unveiled details of its plan to launch an assault on the $42 billion Australian hardware and home improvement market with its Masters store brand, raising the prospect of a new chapter in…

Top contributors

More