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Managing Director of Google Australia and New Zealand Nick Leeder. AAP/Lukas Coch

Google boss: let internet flourish to boost productivity

The annual $27-billion boost to Australia’s productivity from internet innovation is at threat from policymakers who would…
What if there were an algorithm that could guarantee marketing success? Hanga Girl

How to make a YouTube viral video smash – the ingredients

Creating a 30 second YouTube movie that goes viral is the holy grail of marketing. So how is it done? Ensuring the success of a viral-produced movie is still largely hit-and-miss. Some of the more well-known…

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