Governments can use nudges to influence our choices.
Law professor Cass Sunstein, on why behavioural science is always nudging us.
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Governments and businesses are using "nudges" to influence our choices, but how? On this podcast episode, Cass Sunstein, a Harvard professor who wrote the book on nudges, unpacks behavioural science.
Richard Thaler, laureate in economics, receives his Nobel in Stockholm in December.
TT News Agency/Jonas Ekstromer via Reuters
After two Nobel prize wins for behavioral economists, the burgeoning field has demonstrated its importance in shaping effective economic and government policy.
A product’s calorie label is a common form of nudging behavior.
AP Photo/Jacquelyn Martin
Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
As a founder of behavioral economics, Thaler has helped change the way economists look at the world.
AP Photo/Paul Beaty
Richard Thaler won the 2017 Nobel Prize in economics for his groundbreaking work incorporating how humans actually behave into economic thinking.
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Behavioral research shows that federal employees are more likely to click on an email if it’s sent at lunchtime.
A one-year-old White House team is trying to transform policymaking through a better understanding of how and why people act as they do.
‘Nudge’ theory - a form of behavioural economics - encourages rather than coerces.
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Earlier this week an impressive cast of academics, policy experts and business leaders gathered in Sydney at the inaugural Behavioural Exchange meeting to talk about “nudges”. Made famous by Richard Thaler…