A product’s calorie label is a common form of nudging behavior.
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Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
As a founder of behavioral economics, Thaler has helped change the way economists look at the world.
AP Photo/Paul Beaty
Richard Thaler won the 2017 Nobel Prize in economics for his groundbreaking work incorporating how humans actually behave into economic thinking.
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‘Nudge’ theory - a form of behavioural economics - encourages rather than coerces.
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Earlier this week an impressive cast of academics, policy experts and business leaders gathered in Sydney at the inaugural Behavioural Exchange meeting to talk about “nudges”. Made famous by Richard Thaler…