McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games.
(THE CANADIAN PRESS/Scott White)
McDonald's recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?
Amanda De Lisio, Bournemouth University
Rio's sex workers were hoping the 2016 games would also boost their trade – but they were wrong.
Outside the staging of summer and winter Olympic Games, the Australian Olympic Committee (AOC), which oversees the selection and participation of Australia’s athletes, rarely features in public debate…
Lennon in action.
Help with psychological issues for elite performers is not about reacting when problems bubble to the surface.
Stars of one of sport's biggest success stories are slowly revealing the dangerous influence of Spice Girls-style postfeminism.
There is something troubling in the thought of people being made to aspire to heights that are literally beyond their reach.
To what extent do hours of practice, development squads and role models really make a difference?
Several initiatives have been launched to foster a sporting culture more conducive to the involvement of women in South Africa, including new laws. But evidence shows much still needs to be done.
This rough and tumble sport has smashed through gender stereotypes – can it now be a force for social change?
'Cheerleaders' via www.shutterstock.com
A recent decision by the International Olympic Committee has cheerleading under consideration for Tokyo 2020. But its very status as a sport has constantly been questioned.
Does gold go to the best divers or the ones with the best place in the order?
AP Photo/Matt Dunham
Whether it's items in a shop, potential speed-dating matches or athletes competing one after another, the order in which they're presented affects our judgments.
NFL star Colin Kaepernick has declined to stand for the US national anthem.
When athletes take a stand on sociopolitical issues, they have a public profile by which to showcase their views. But they face criticism that it is not their 'place' to comment on sensitive matters.
The US’s Regas Woods of competing in the long jump at the Rio paralympics.
Paralympic sport is meant to be inclusive and fair but athletes don't face a level playing field. Those from higher income countries can compete more easily.
From Sharapova to the Brownlee brothers, 2016 has given us one step forward to one step back.
The Australian Sports Commission’s John Wylie has reignited discussions about a UK-style lottery system to fund sport in Australia.
Proposals to introduce a national sport lottery system in Australia are not new.
Russia is pressing its national interests online.
Flags and keyboard via shutterstock.com
The FBI is warning of Russian cyberattackers probing American election systems. Information warfare scholars discuss Russia's digital efforts to benefit its national interests.
A new Russian hack has claimed to reveal the details of so-called therapeutic use exemptions. But could transparency in this area be a benchmark for the fight against drugs in sport?
The author competing at the 2012 London Paralympics.
Australian Paralympic Committee
Richard Nicholson has experienced first hand the evolution of the Paralympics, and with it, the shift in perception of disabilities and para-athletes.
iPhones, Boeing 787s, Teslas and a whole host of other technologies all rely on rare metals – so much so that a new era beckons.
Understanding what makes a great leader depends upon the measure of success, which in commercial sport is brutally unambiguous.
The goal of identifying leadership attributes that translate into team success remains as elusive in sport as it does in other spheres of human endeavour.