How much time and energy do people spend rating, reviewing and answering surveys?
Companies may benefit when customers create content, provide feedback and do busywork once done by paid employees, but what about the customers themselves – all of us?
Something’s not right.
Social media feedback has made businesses think twice about what makes a good customer.
How many stars will you be rated?
Stars image via www.shutter.stock.com
Peeple is getting called the Yelp of rating people. The cofounders say it will be a positive place that turns character into currency. But does it make sense to rate people as we rate restaurants?
Yelp.com reviews use fancier words to describe expensive restaurants, compare unhealthy food to crack and describe poor customer…
We cannot afford fake reviews of our health care system.
A BBC report has uncovered that nearly half of the reviews for a single NHS trust on NHS Choices were submitted from the trust’s own computers. The reviews had been provided by Patient Opinion, which gathers…