Insights from behavioural (and traditional) economics help explain why discounting – both real and fake – is such an effective marketing ploy.
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A retail scholar explains what drives consumers to behave badly on one of the busiest shopping days of the year.
A mix of economic unease and fears of the growth of online shopping is pushing retailers to offer ever-steeper discounts, but there’s a better strategy to make it through the holidays in the black.
The time may be ripe for a South African raid on the UK’s discounted high street.
‘Christmas creep’ is pushing the holiday shopping season earlier and earlier. Has Black Friday – its traditional start – lost its luster?
Discount stores thrive on their ability to attract the shoppers who want to shop there – not just the ones who need to.
Kontributor teratas
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Professor of Marketing, University of Birmingham
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Professor, North Dakota State University
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Executive Professor of Marketing Emeritus at Simon Business School, University of Rochester
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Professor of Practice, Associate Dean, Warwick Business School, University of Warwick
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Academic Head of Enterprise Management Track and Senior Lecturer of Marketing, MIT Sloan School of Management
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Professor of Economics , University of Adelaide
