Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
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Companies can help both society and the bottom line by spending the price of a 30-second Super Bowl spot on something that benefits society.
Two ESPN NFL reporters ordered in on New Year’s Eve. They just didn’t tell anyone they’d been paid to do so.
Online in-play betting is likely to be a big growth area for the bookies, and consequently for TV stations. If legalised, what harm might this bring?
How the best brands tap into the spirit of the season.
The television industry is gathering massive amounts of information about us to tailor ads to our individual needs.
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
Amid the din of cries about a ‘ban’ and the prayer ‘causing offence’ the Lord’s prayer advert has got more media traction than it would had it been screened.
Pharmaceutical companies can use prescription medication ads to mislead an unwitting public for the sake of profits. While Australia prohibits such ads, the laws don’t go far enough.
Debates used to be a public service. Now they’re akin to the WWE – a blend of fiction and reality, with the candidates and networks all adhering to the same script.
The retailer’s emblematic ad should have stuck their grandad in a rocket and blasted him straight to party central.
Unhealthy foods are the most heavily marketed products in school. Why do we allow it?
The first World Series radio broadcasts were a far cry from today’s pricey television productions.
Given the heightened risk of harm, governments should ban the sale of energy drinks to anyone under the age of 18 years old.
The scandal around the German car maker is all the more galling for a company that created arguably the best advertising in history.
It’s been 60 years since first TV ad aired in the UK. What could the next 60 bring?
Many readers can’t tell the difference between native ads and editorial content. So will a web publisher’s credibility take a hit if it ‘goes native’ with its ad strategy?
The rapid uptake of adblocking software on Apple’s latest devices shows that most users would be happy to see the back of online advertising.
Trump is an ad-man’s dream, a candidate who reflects what the best advertisements possess.
The Minerals Council’s new coal ad is the latest to attract derision online. But for the resources industry, the mockery may just be collateral damage in the wider mission to reach out to its supporters.
Principais colaboradores
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, RMIT University
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Associate Professor, University of Technology Sydney
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Reader in Consumer Psychology, Anglia Ruskin University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Professor of Technology & Society, Bangor University
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer in Politics, The University of Melbourne
