Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
‘Real Love’, originally written by John Lennon, gets us hooked on Monty.
John Lewis
There’s no holding back now: the gloves are well and truly off in the run up to Christmas as major advertisers continue their fight for a slice of your seasonal spend. Over the past few weeks, audiences…
Internet users are increasingly rejecting the advertisements used by social networks, even as those ads get ever more sophisticated.
Shutterstock
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
Ello has become the fastest-growing social network mainly because of its promise to keep itself free of advertising.
Ello
Ello is enjoying its moment of fame – in part thanks to its use of the latest fad in corporate legal structures. The eight-month-old social network is still in beta, and has nothing like the brand recognition…
Sainsbury’s Christmas ad has been criticised for using World War I to serve its bottom line.
Sainsbury's
Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played…
Philip Kotler says the rise of social media is challenging the concept of brand loyalty.
Gabriel Chmielewski/Mays Communications
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the…
As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive…
As with its staff uniform, Qantas’ new advertising campaign lacks a unique brand identity.
Dean Lewins/AAP
With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…
If this man had half a brain, he wouldn’t have needed his partner to tell him how to find the best hotel deal without staying up all night.
Youtube/Hotels Combined Commercial, Australia, 2013, Cole Rintoul
“Get your hand off it,” says the girl in the ad. Here is a cowgirl type telling men not to play with anything while driving. It’s the mobile that she means, ha ha. Why should we be concerned? Because yet…
Buying something through Facebook? Now the online giant knows if you did it on your computer or phone.
CTEP AmeriCorps
Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals’ usage behaviours between devices. This means that your…
The roots of gender stereotyping are perhaps not so old as we thought.
Kostsov/Shutterstock
A recent advert by sanitary product manufacturer Always asks us to think harder about the term “like a girl” by asking young adults and teenagers to run, throw or fight “like a girl”. Without thinking…
Graffiti is sometimes considered a lesser art as it is either produced illegally or just displayed on the streets and therefore outside the official art gallery circuit. Yet graffiti, and street art more…
Facebook’s efforts in 2012 to manipulate the emotions of its users for part of an academic study have left the kingpin social network struggling to explain its actions. Maybe part of their mistake was…
Hiptastic celebrations from the Colombian team.
Robert Ghement/EPA
The 2014 World Cup has been a tournament of goals galore – and with every goal comes a celebration. We’re now used to displays of individual and team pageantry with goal celebrations and they can sometimes…
The section of the crowd behind the goal was awash with red and white when Switzerland took on Ecuador in their opening World Cup match. Faces were painted; many had white crosses painted onto red cheeks…
Nae Danger, the Scottish energy drink, had its television advertising campaign banned the other day by broadcaster STV. The ads, which ended with the strapline “chokin’ for boaby”, were ostensibly about…
This should help David Cameron get in touch via Facebook - but only if you want him to.
Chris Ison/PA
Facebook has announced a long-term partnership with the French advertising conglomerate Publicis Groupe, a deal thought to be worth around US$500m over several years. The tie up between the world’s largest…
Through Facebook, the Bundy Bear’s message becomes part of fans’ everyday story, bypassing restrictions on how the product is promoted.
theinspirationroom.com
The Australian National Preventive Health Agency (ANPHA) recommended in a draft report in February that the Alcohol Beverages Advertising Code (ABAC) should include all forms of marketing within its self-regulatory…