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Articles on Communication

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Young people don’t pay attention to government communication on COVID-19 because they don’t like being talked at rather than listened to. Alexis Brown/Unsplash

Why young people tune out government COVID-19 messaging

Communicators must listen to the frustrations, fears and concerns of young people about COVID-19. Then they need to speak to them like human beings, rather than talk at them.
Ccommunication tended to be one-sided and used fear. Prostock-studio/Shutterstock

Let’s not talk about sex: insights into how Kenyan parents talk to their teens

Equipping parents with the right information on what to talk about, and how to talk about it, is a key step in addressing challenges to sexual health.

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