It’s not necessarily the redesign that matters – it’s when and how you unveil it.
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Articles on Advertising
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Google has unveiled its new logo, adopting a sans-serif typeface and retaining the same colours as before. But is it better or more practical than the logo it replaces?
New research shows that the old advertising maxim ‘sex and violence sell’ may be bad for business.
Online ads are already under pressure from ad blockers, so Apple’s decision to include content blocking in the upcoming iOS 9 will make things even harder for advertisers.
Ashley Madison uses an age-old marketing technique of tapping into people’s desires.
The data tell the story: mobile ads work.
Studies show sexualized advertising often isn’t effective, and may even have adverse consequences for the product being promoted.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
M&C Saatchi’s new development signifies the dawn of a new age of real-time responsive advertising
Our minds have always adapted to their environment but advertisers are exploiting opportunities for distraction like never before.
Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
In some significant ways, Americans have fewer avenues for advancement than the characters of Mad Men do.
Islamic State’s corporate branding is drawing droves of young people to fight its cause. It’s enough to make any ad agency envious.
Backlash to ‘throwback’ slimming ad is a win for the bikini terrorists
You may be finding it difficult to contemplate life without Don Draper. Here’s a possible solution.
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
Graffiti exists in our public spaces, our communities, and our streets – and it has many detractors. Why, though, don’t we spend more time worry about the impact of advertising on public space?
Given the history on privatisation in NSW, and facing a more emotionally powerful campaign, the Baird government is actually doing pretty well to be closing in on polling day in a winning position.
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
Forget about the Presidential State of the Union address. If you want to understand American values, you need to watch the annual Super Bowl advertisements. This year 114 million people watched the ads…
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, RMIT University
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Associate Professor, University of Technology Sydney
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Reader in Consumer Psychology, Anglia Ruskin University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Professor of Technology & Society, Bangor University
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer in Politics, The University of Melbourne
