Due to Australia’s small population and high concentration of few media voices, public broadcasters play a pivotal role in shaping the media ecosystem and cultural landscape. With the ABC and SBS under…
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Articles on Advertising
Displaying 341 - 360 of 392 articles
Recently, thanks to celebrities Cameron Diaz and Gwyneth Paltrow, women’s removal or non-removal of pubic hair has become a flashy item in the news and is all over the internet. Details and articles are…
Writing in the Daily Telegraph Dr Phil Hammond, the GP, comedian and columnist wonders whether we have all swallowed the “water con”. Have we, he asks, abandoned rational thought? The answer to this question…
As has become standard practice for any contemporary television production, the seventh and final season of Mad Men – AMC’s 1960s period drama – has been preceded by a torrent of promotional material…
A campaign for Pancreatic Cancer Action recently stirred up controversy over advertising “shock tactics”. In the advert, genuine sufferers of the disease stated to camera that “I wish I had testicular…
The world’s biggest tobacco companies are spending millions of dollars advertising e-cigarettes on UK television, as they seek to cash in on the growing trend. Analysts at US investment bank Canaccord…
Fast-food chain Nando’s has done it again. While the release of Schapelle Corby on parole was hitting all the Australian news headlines yesterday, Nando’s used a technique known as “topical advertising…
Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals…
The XLVIII (that’s the 48th) contest has been held in New York and be fought out by the Seattle Seahawks and the Denver Broncos, with the Seahawks crushing the Broncos 43-8. Fox TV, which broadcast the…
In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car…
The advertising industry appears to be locked into the perpetual cycle of continuous change, fuelled by the combination of the rapid and ongoing evolution of new and disruptive technologies and the increasing…
Tesco, a British grocer with global status, has this week teamed up with Alan Sugar’s Amscreen to take personalised advertising to the next level. By means of Amscreen’s proprietary facial recognition…
Move over Mad Men – there’s a new group of advertising executives hitting the small screen. The Crazy Ones, a TV series set in a Chicago advertising agency, is currently the top-ranked show in the new…
The way we live, interact and consume has changed dramatically with the shift towards internet and mobile telecommunications technology. And yet large amounts of money are still regularly spent on traditional…
Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…
In 1952 the first paper was published linking smoking with death. About 50 years later governments around the world started to ban smoking advertising from TV, billboards and sporting venues. Then, eventually…
Higher advertising spending does not protect share prices from bad news, according to new research by the University of Georgia…
You might think social networks couldn’t possibly gather more information on you than they already do. That in a world where your every move is tagged, flagged and logged, there is nothing more that could…
White people are represented more often and more positively in television commercials than black or Asian people, according…
The radio spot begins with ex-rugby league star Nathan Hindmarsh discussing his struggles with gambling: People might have thought, “Nathan Hindmarsh he’s got it made, he’s got everything”, but in reality…
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, RMIT University
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Associate Professor, University of Technology Sydney
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Reader in Consumer Psychology, Anglia Ruskin University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Professor of Technology & Society, Bangor University
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer in Politics, The University of Melbourne
