Ad blockers are here to stay so advertisers need to think differently to reach their target audience.
Shutterstock/Aleksandar Karanov
Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
Why not join the fight against elephant poaching instead?
Reuters
Companies can help both society and the bottom line by spending the price of a 30-second Super Bowl spot on something that benefits society.
Talking (pizza) head or journalist?
Nick Lehr/The Conversation via www.shutterstock.com
Two ESPN NFL reporters ordered in on New Year’s Eve. They just didn’t tell anyone they’d been paid to do so.
Barry O'Farrell was tasked with reviewing Australia’s online gambling regulations.
AAP/Dan Himbrechts
Online in-play betting is likely to be a big growth area for the bookies, and consequently for TV stations. If legalised, what harm might this bring?
It’s the most wonderful time of the year.
shutterstock.com
How the best brands tap into the spirit of the season.
See what you need.
Ryan Jorgensen - Jorgo
The television industry is gathering massive amounts of information about us to tailor ads to our individual needs.
© Thomas Dekeyser
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
Shutterstock
Amid the din of cries about a ‘ban’ and the prayer ‘causing offence’ the Lord’s prayer advert has got more media traction than it would had it been screened.
Kim Kardashian neglected to mention a morning sickness drug’s side effects when she promoted it, which violated US regulations.
AAP/Peter Foley
Pharmaceutical companies can use prescription medication ads to mislead an unwitting public for the sake of profits. While Australia prohibits such ads, the laws don’t go far enough.
As Donald Trump knows all too well, sensationalism sells.
Rick Wilking/Reuters
Debates used to be a public service. Now they’re akin to the WWE – a blend of fiction and reality, with the candidates and networks all adhering to the same script.
One in the eye for John Lewis.
RV1864
The retailer’s emblematic ad should have stuck their grandad in a rocket and blasted him straight to party central.
How stuff gets sold to kids.
Zac Zellers
Unhealthy foods are the most heavily marketed products in school. Why do we allow it?
Failed singer Graham McNamee was baseball’s first celebrity broadcaster.
'Graham McNamee' via www.shutterstock.com
The first World Series radio broadcasts were a far cry from today’s pricey television productions.
Energy drinks are often promoted alongside extreme sports, video games and youth-centric activities such as lifesaving.
Tambako The Jaguar/Flickr
Given the heightened risk of harm, governments should ban the sale of energy drinks to anyone under the age of 18 years old.
Classic VW ad from 1962.
The scandal around the German car maker is all the more galling for a company that created arguably the best advertising in history.
He’ll be manipulating your brain before too long.
amira_a/flickr
It’s been 60 years since first TV ad aired in the UK. What could the next 60 bring?
Ads that appear in broadsheet newspapers continue to have more appeal than their annoying, online counterparts.
'Laptop,' via www.shutterstock.com
Many readers can’t tell the difference between native ads and editorial content. So will a web publisher’s credibility take a hit if it ‘goes native’ with its ad strategy?
Adblocking software has online advertising in retreat.
The rapid uptake of adblocking software on Apple’s latest devices shows that most users would be happy to see the back of online advertising.
Why are people so drawn to Trump?
Lucas Jackson/Reuters
Trump is an ad-man’s dream, a candidate who reflects what the best advertisements possess.
The world of coal: a still from the new Minerals Council advertisement.
YouTube
The Minerals Council’s new coal ad is the latest to attract derision online. But for the resources industry, the mockery may just be collateral damage in the wider mission to reach out to its supporters.