Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
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There’s no holding back now: the gloves are well and truly off in the run up to Christmas as major advertisers continue their fight for a slice of your seasonal spend. Over the past few weeks, audiences…
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
Ello is enjoying its moment of fame – in part thanks to its use of the latest fad in corporate legal structures. The eight-month-old social network is still in beta, and has nothing like the brand recognition…
Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played…
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the…
As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive…
With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…
“Get your hand off it,” says the girl in the ad. Here is a cowgirl type telling men not to play with anything while driving. It’s the mobile that she means, ha ha. Why should we be concerned? Because yet…
Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals’ usage behaviours between devices. This means that your…
A recent advert by sanitary product manufacturer Always asks us to think harder about the term “like a girl” by asking young adults and teenagers to run, throw or fight “like a girl”. Without thinking…
Graffiti is sometimes considered a lesser art as it is either produced illegally or just displayed on the streets and therefore outside the official art gallery circuit. Yet graffiti, and street art more…
Facebook’s efforts in 2012 to manipulate the emotions of its users for part of an academic study have left the kingpin social network struggling to explain its actions. Maybe part of their mistake was…
The 2014 World Cup has been a tournament of goals galore – and with every goal comes a celebration. We’re now used to displays of individual and team pageantry with goal celebrations and they can sometimes…
The section of the crowd behind the goal was awash with red and white when Switzerland took on Ecuador in their opening World Cup match. Faces were painted; many had white crosses painted onto red cheeks…
Nae Danger, the Scottish energy drink, had its television advertising campaign banned the other day by broadcaster STV. The ads, which ended with the strapline “chokin’ for boaby”, were ostensibly about…
Facebook has announced a long-term partnership with the French advertising conglomerate Publicis Groupe, a deal thought to be worth around US$500m over several years. The tie up between the world’s largest…
The Australian National Preventive Health Agency (ANPHA) recommended in a draft report in February that the Alcohol Beverages Advertising Code (ABAC) should include all forms of marketing within its self-regulatory…
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor in Marketing, RMIT University
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Associate Professor, University of Technology Sydney
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Reader in Consumer Psychology, Anglia Ruskin University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Professor of Technology & Society, Bangor University
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Lecturer, Research School of Management, Australian National University
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Senior Lecturer in Retail Marketing, University of Tasmania
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer in Politics, The University of Melbourne
