Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
The fresh flavors taste good now – a here-and-now reward that’s more motivating than potentially avoiding health problems in the future.
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Long-term goals can be hard to stick to if the benefits are only way off in the future. Research suggests ways to focus on the here and now to help you ultimately achieve your more far-off targets.
Both direct and indirect misinformation influence brand trust.
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A streak can motivate you to keep on keeping on with behaviors ranging from praying to running to sharing pictures on social media. Here’s what goes into making them so compelling.
Drivers often believe that semi-autonomous systems are more autonomous than they are designed to be.
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Tesla’s recall of over two million vehicles in the U.S. and Canada is meant to address driver overreliance on the semi-autonomous Autopilot feature.
In November 2023, a bottle of Macallan Scotch whisky fetched the highest price of all time for a bottle of wine or spirits.
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The release of “No Time to Die”, scheduled for next spring, is an opportunity to analyse the role of the Aston Martin brand and the way it contributes to the construction of the character.
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Shoppers are looking for value this holiday season.
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Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.