In the early 20th century, elite boys’ schools fostered military cadets, encouraged martial virtue among those they saw as future defenders of the empire and nation, and prized toughness.
A typical informal settlement in South Africa.
EFE-EPA/Nic Bothma
What people value in their God, they value in life. Today, this might mean men can conclude that if they are right, they, too, have the right to be dominating.
The new sign commemorating the anniversary of the 1989 École Polytechnique shooting now recognizes that it was an attack against women and feminists.
THE CANADIAN PRESS/Ryan Remiorz
For every 100 men, up to 25 have raped or pressured a woman into sex.
The rates of suicide among males working in the construction industry are almost double the rates seen overall among Australian men.
From shutterstock.com
Research shows construction workers are at higher risk of mental illness and suicide than people in other jobs. Addressing this must start with dismantling the ‘macho’ culture on work sites.
South African President Cyril Ramaphosa addresses demonstrators protesting against
gender-based violence outside Parliament.
Nic Bothma/EPA-EFE
Many hate the fight against toxic masculinity because they don’t want to let go of male identity altogether. They don’t have to. They just have to let go of the bad parts.
Men are much less likely than women to seek help for depression and anxiety, and a host of physical conditions.
Karl Fredrickson
After the #me-too inspired Gillette ad, a male therapist says this year’s Super Bowl ads were disappointingly mild. But let’s not let that stop us from challenging each other.
Gillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement.
Proctor & Gamble
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
Does the new #MeToo-inspired Gillette ad for men’s razors represent a cultural shift in ads directed at men? Here’s a still from the new ad.
Gillette/Procter & Gamble
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Gillette’s ‘The best a man can be’ advertisement has dared to be different in how it speaks to its male audience.
Gillette
Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.
When 14 women were killed at École Polytechnique in 1989, no one at the time considered it an act of terrorism. Three decades later, that’s exactly how it should be viewed.
Professeure associée au département des sciences sociales, Université du Québec en Outaouais et à l'Institut de recherches et d'études féministes, UQAM, Université du Québec en Outaouais (UQO)