While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Fabrice Raffin, Auteurs historiques The Conversation France
Johnny Hallyday was more than a music icon, he was a cultural symbol for the French lower and the middle classes. In his death he reconciled the country with the term popular culture.
Cameroon’s Anglophone crisis that’s pitted its English speaking citizens against the central government could result in the country being denied preferential trade agreements with the US.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
Contemporary terrorism is rooted in a form of political violence dating from the French Revolution. It is rooted in social facts and is now evolving on a global scale.
In France, research on local indicators’ inadequacies led a group of stakeholders and researchers in Grenoble to develop an alternative that focuses on social well-being and sustainability.
French managers often envision relations with their international partners in distinct – and not always ideal – ways. A specialist in cross-cultural relations looks at what can be done.
On the occasion of the 2017 exhibition “Christian Dior: spirit of perfumes” at the International Perfume Museum of Grasse, we analyse the strategic positioning of four of Dior’s emblematic fragrances.
During World War I, Marie Curie left her lab behind, inventing a mobile X-ray unit that could travel to the battlefront and training 150 women to operate these ‘Little Curies.’
Despite their dangers, skin-bleaching products are grow in popularity in Africa, Asia and even Europe. France’s colonial history holds one of the keys to better understanding this trend.
Research Fellow at the University of the Free State, South Africa and Assistant Professor in the History of International Relations, Utrecht University
Professeure de management stratégique, directrice des programmes du MSc Arts & Creative Industries Management à Paris et de la partie française de l'Institut Franco-Chinois de Management des Arts et du Design à Shanghai, Kedge Business School