The falsetto virtuosity of the Weeknd, headliner of this year’s Super Bowl halftime show, contrasts with popular ShantyTok singalongs. How do these both reflect masculinity in 2021?
The tip-top physical condition of J.Lo and Shakira shouldn’t cause women to throw up their hands and stop working out any more than Olympic cyclists should inspire us to quit riding our bikes.
In the excitement of the Super Bowl and other major sporting events, fans often forget themselves – and their voices. Loud cheering can stress your vocal folds, or voice cords. An expert explains.
Even though young leaders and old leaders may have different approaches, one isn’t necessarily better than the other. But in order to succeed, a leader better be able to bridge generational divides.
What happened after Brandin Cooks took a massive blow during Super Bowl LII helps explain why NFL’s concussion crisis isn’t killing the sport’s popularity.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
A study of the brains of 111 NFL players after their deaths showed that 110 had degenerative brain disease. Here are some expert analyses of what can be done to stop brain injury from sports.
Alcohol companies used controversial marketing practices in their Super Bowl commercials – including using animals and themes that are appealing to youth.
John Carrier, Massachusetts Institute of Technology (MIT)
The problems that cause us to be so frustrated we contemplate throwing a computer can be much more serious than a multimillionaire football coach having a minor tantrum on a Sunday afternoon.
Dana and David Dornsife Professor of Psychology and Director of the Wrigley Institute for Environment and Sustainability, USC Dornsife College of Letters, Arts and Sciences