2 marketing experts explain how the former All-Pro center for the Philadelphia Eagles has built a powerful personal brand centered on being a gritty underdog with family values.
As political parties desperately battle for voters’ attention, cybersquatting is one of many online tools in the toolkit. It’s only effective at further diminishing trust in government.
The dominant issue of the 2021 election is Canada’s post-pandemic economic recovery. For Conservatives, it’s also about Erin O’Toole and whether his masculine brand can win votes.
Fashion designers managing their individual brands while working at renowned companies should strike a balance between benefiting from the affiliation and maintaining their independence.
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Not in terms of the Kardashian-style “personal brands” in vogue these days, but by using the practice’s core principles to make leaders better and more mindful of diversity.
Despite recording revenue of US$1.5 billion last year, professional social networking site LinkedIn saw its shares take a 7% hit on Friday night, after its growth forecast disappointed the market. Since…