Diane Winston, USC Annenberg School for Communication and Journalism
In 1984, the album was atop the charts, and Ronald Reagan, running for reelection, told a New Jersey audience that he and the Boss shared the same American dream. Springsteen vehemently disagreed.
The balance of US political power is at stake in the 2022 midterm elections. Voters have several ways to cast their ballots – and the majority of Americans are choosing one of them.
The social media strategies of many parties and candidates aim to bypass mainstream media to speak directly to voters, but they are often not as sophisticated as is assumed.
How do you run a political campaign in a pandemic? From data brokers to advertising firms to voter registration volunteers, the players in campaigns are making adjustments, large and mostly small.
Mobile phones across the country are buzzing nonstop with text notifications from both presidential campaigns. A scholar of campaign communications explains why.
For many years, political operatives have been perfecting their use of the internet’s vast array of social media platforms, websites and digital tools.
Everything is political. And that includes typefaces, write two scholars who found that people see one group of typeface styles as liberal, another group of styles as conservative.
South African voters felt that mobile political campaigns were intrusive, violated their privacy and made them feel disillusioned with the political process.
Health care dominated 2018’s political ads. Digital advertising grew, but hasn’t yet killed TV’s share. And dark money favored Democrats, say scholars studying the volume and content of campaign ads.