Underneath the schmaltzy appeal of the 2022 John Lewis Christmas advert is a frustrating distraction from the far from picture-perfect reality for children in care.
Academic rigor, journalistic flair
Articles on TV adverts
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As the British retail landscape shifts and sales fall, how much longer will Christmas ads be a fixture of the season?
It’s not just a storm in a fruit cup – branding fuels our appetite for unhealthy foods.
John Lennon’s Revolution was panned by the radical media as a ‘petty bourgeois cry of fear’ in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Is brand awareness enough when the ads make you want to switch channel?
Top contributors
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor in Translational Medicine, University of Exeter
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PhD Candidate in Applied Cognition, University of Exeter
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Senior Lecturer in Marketing, University of Huddersfield
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Professor of Marketing, Royal Holloway University of London
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Lecturer in Marketing, Keele University
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Professor of Film and Television Studies, University of Glasgow
