Athletes must seek other ways to finance their careers beyond state and private sponsorships.
Academic rigour, journalistic flair
Articles on Sports sponsorship
Displaying 1 - 20 of 21 articles
Sexism in sport plays out on and off the field. Differences in marketable qualities for endorsement deals as well reactions to male versus female athletes behaving badly are evidence of this.
Millions are spent on sports sponsorship in Australia each year, but we are only just starting to figure out whether it is worth it.
The swimwear company has made the most of a messy situation.
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
Unhealthy sponsorship of sport filters all the way down from the elite level through to Saturday morning kids’ clubs.
The controversy over the confectioner’s campaign ahead of the European championship is a media beat-up.
Why Adidas pulled its sponsorship of the IAAF, the governing body of world athletics.
The attempt to hand-off unofficial advertising during the RWC failed.
What does Gazprom hope to achieve with its deep and generous relationship with football?
There is a growing business risk for sponsors from being associated with FIFA and they are better placed than UEFA even to push for reform.
Sporting bodies shouldn’t unconditionally accept sponsorship from nutritional supplements and sports drinks companies because a link with sports lends undue credibility to these unproven products. In an…
Ian Thorpe is unpopular with some critics, despite a largely positive reaction when he came out last weekend. The issue is money. Stories are circulating that he was warned prior to the 2000 Olympic Games…
By now, the names Moy Park, Oi and Yingli are deeply embedded in your brain, right? And, you know what they are, where they are from and what they do, agreed? Or are you struggling with them: perhaps these…
The 2014 World Cup has already seen a significant volume of Twitter conversation across a number of (English language) keywords, including #joinin, #worldcup, #Brazil2014 and #worldcup2014, as well as…
During the Sochi Games, much has been written about “ambush marketing”, and its applications at, and around, the Olympics. At Sochi2014, there have already been many examples of non-sponsors exploiting…
On the face of it, there doesn’t seem to be much to link Lionel Messi’s choice of drink with a Black Sea beach resort, a former holiday destination of Russian communist leaders. And yet over the next six…
When Neymar scored for FC Barcelona against Villareal in a recent Spanish La Liga game, it was a momentous occasion. As the Brazilian international turned to celebrate, he pulled up his shirt to reveal…
Last night, ABC’s Four Corners investigated Tom Waterhouse’s heavily marketed entrance to the online Australian sports wagering industry. Along the way it showed the ways in which the gambling industry…
Endurance athletes, from weekend warriors to the elite, seek nutritional post-exercise products to enhance training and speed recovery. But for athletes, the challenge of negotiating the massive range…
Top contributors
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Global Professor of Sport | Director of Eurasian Sport, EM Lyon
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Associate professor, Monash University
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Lecturer in Media and Cultural Studies, The University of Queensland
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Visiting Fellow, La Trobe University
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Director of Cancer Programs, Cancer Council NSW; PhD Candidate in Nutrition & Dietetics, University of Sydney
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Postdoctoral Research Fellow, Queensland University of Technology
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Academic Director and Associate Professor in Sport Management, University of Delaware
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Senior Lecturer in Public Health Nutrition, University of Wollongong
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Professor, Institute for Media and Creative Industries, Loughborough University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Assistant Data Analyst, Queensland University of Technology
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Professor of Law, University of Westminster
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Professor of Sports Law, Manchester Metropolitan University
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Senior Lecturer in Sport Finance, University of Stirling
