What if lingering in a shop or restaurant is the last thing on your mind? COVID-19 is rewriting the rules of retail.
People are more receptive to a caring tone than fighting talk.
English football has woven itself into the lives of Ghanaian fans with a smart strategy.
We've had books, films, plays, theme parks, bars and endless paraphernalia. But after more than 20 years of Harry Potter mania, its commercial spell might finally be waning.
How do you feel when your barista asks you for a tip before she makes your cappuccino?
Local watering holes are closing up and down the country, shaking up their offerings and making the most of their heritage may just help save them
Social media is the wild west, and Big Tobacco loves it.
What does it mean to call a nonfood product like lipstick organic? Federal regulators allow such claims, but have set few standards defining them.
Crisco's main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the 'purity' of factory food processing – a successful strategy that other brands would mimic.
Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
When news stories include a catchy hashtag, readers perceived the news topic to be less socially important and more partisan.
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
This election season, the public is closely watching how social media platforms like Facebook and Twitter are handling political ads.
Increasing numbers of children, and adults, want to be social media influencers. They would be better off aspiring to be astronauts.
The sale of women’s backpacks is up by more than 20 per cent in the past year: but why can't we just call it a backpack? Why does it have to be a 'lady backpack?'
In the UK today, the term 'craft beer' has so many associations that there's a danger it may end up meaning nothing at all.
Tech companies use product launches to position themselves as the heroes of the digital revolution.
The biography of a mercurial medicine.
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.