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Articles on Marketing

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Companies could soon tailor what they try to sell you based on the mood conveyed by the sound of your voice. CSA-Printstock via Getty Images

Shhhh, they’re listening – inside the coming voice-profiling revolution

Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers' inclinations – without people knowing what they're revealing or how that information is being interpreted.
Brazilian football star Pele getting the COVID vaccine in Sao Paulo. Advice of Pele/Handout/EPA

From Elvis to Dolly, celebrity endorsements might be the key to countering vaccine hesitancy

From Queen Elizabeth to Willie Nelson, celebrities have long used their platforms to promote public health information. Why do people trust celebrities for health advice more than the government?
Elliott Zaagman from Michigan casts his ballot in the Democrats Abroad global presidential primary at Foreign Correspondents’ Club of Thailand, March 3, 2020. (AP Photo/Sakchai Lalit)

Americans around the world were part of the largest voter turnout in U.S. history

An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
The emoji has become a critical part of our online communications, particularly during the COVID-19 pandemic when face-to-face contact is hard to come by. (Domingo Alvarez/Unsplash)

Emoji power: How a 🤯 or a 👏🏽 fuel social media engagement, especially amid COVID-19

In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Scandinavian companies use the “hygge”, a cultural concept describing comfortable and warm interiors, as a selling point. Pikrepo

Thai food, living ‘hygge'… What drives us to consume products from other cultures?

According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery... and its simple omnipresence.

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