Government bodies and community organisations have tried to tackle the problem of violence against women in marketing campaigns. Have they worked?
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Articles on Marketing
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New research suggests educators can play a crucial role in changing attitudes and actions about food waste and equip future marketing professionals with the tools to tackle sustainability challenges.
My research found that people experience a weaker sense of ownership over their digital possessions and perceive them as less meaningful than physical ones.
A new Olympic funding strategy aims to boost the finances of smaller Australian sports like table tennis – but will it actually work?
Too much virtue language in a listing can cost an Airbnb host nearly $5,000 a year.
‘Natural’ isn’t the same thing as healthful. You can have too much of a good thing, and taking action can be worse than doing nothing.
The AFL’s newest team, the Tasmania Devils, launched on Monday night, drawing on its rich football history in a blaze of myrtle green, primrose yellow and rose red.
As political parties desperately battle for voters’ attention, cybersquatting is one of many online tools in the toolkit. It’s only effective at further diminishing trust in government.
Taylor Swift is everywhere right now – but could that dent her popularity?
As with any technological advancement, professionals will need to adapt and find ways to integrate Sora into their workflows, leveraging its strengths to complement their own skills and creativity.
Most people don’t know what these labels really mean − and advertisers take advantage of that fact.
There is a stark contrast in box office figures between musical films that market themselves as ‘musicals’ and those that don’t.
Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
How did a musician whose songs were suffused with messages of anti-capitalism and anti-imperialism become so commercialized?
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
Your next holiday could be a chance for some retail research.
Should luxury brands display their logo on everything?
If history had taken another path, bar codes would look dramatically different today.
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
