Black Friday and Cyber Monday kick off the biggest shopping season of the year. Thanks to online retail and mobile apps, online spending will only increase.
Psychological ownership is that feeling that someone stole ‘your’ parking spot or nabbed the last sweater you had your eye on. We have a tendency to get territorial when we feel it’s been violated.
A mascot for Alibaba’s online shopping site Tmall urges customers to buy on Singles Day.
AP Photo/Ng Han Guan
While some pundits claim the much-hyped shopping day that follows our Thanksgiving feasts has lost its relevance, the reality is a lot more complicated, as four important facts show.
Shopping by smartphone is taking off.
Credit card and mobile phone via shutterstock.com
A. Ant Ozok, University of Maryland, Baltimore County
Americans’ reliance on their smartphones and tablets will drive online shopping revenue to new heights – and could introduce new buying experiences as well.