Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
Academic rigor, journalistic flair
Articles on Influencer economy
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An expert explains the issues that influencers and content creators are up against.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Top contributors
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Lecturer in Marketing, University of Bristol
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Omar H. Fares is a Friend of The Conversation.
Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
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Research Associate, XR Stories, University of York
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Professor of Marketing, University of Bristol
