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Articles on Influencer

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The Sunwing saga highlighted the role of influencers, which in this case was negative, but they are still considered role models followers identify with, or whose example they want to follow. (Unsplash/Mateus Campo Felipe)

Sunwing saga: Why do influencers have so much sway?

Influencers fill emotional and information needs. They are perceived as role models followers identify with, or whose example they want to follow.
Texas Beeworks’ Erika Thompson has been accused by other users of staging her TikTok videos and handling bees in an unsafe manner. Instagram: @texasbeeworks (resharing the work of Jonathan Vail)

‘Over the top’: backlash against TikTok’s bee lady not justified, say bee experts

Erika Thompson is clearly a competent beekeeper, who’s educating the public about honeybees in her own way on social media.

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