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Articles on opinion polls

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Better opinions polls are more expensive because pollsters need to spend more effort getting a representative and honest sample of voters. Shutterstock

Here’s how to make opinion polls more representative and honest

You could compare election opinion polls to penalty shoot-outs at a World Cup final: there’s huge pressure to get it right and we remember the big misses most of all.
Union workers supporting coal energy (right) face off against environmentalists in Pittsburgh, 2013. AP Photo/Keith Srakocic

The US environmental movement needs a new message

Most Americans care about the environment, but they didn't vote that way this year. Two political scientists urge the movement to build better connections with blue-collar workers and immigrants.

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