People know a lot about their friends and neighbors – and pollsters can learn from that information, if they ask.
With the next federal election possible as soon as August 2021, the need for reform of polling standards in Australia is urgent.
Punters are more cautious than the polls, suggesting this election might be closer than the media is reporting.
Can political prediction models pick the election winner better than the polls, the weather or Washington's football team?
You could compare election opinion polls to penalty shoot-outs at a World Cup final: there’s huge pressure to get it right and we remember the big misses most of all.
Policymaking is no longer based solely on what a party stands for. Now, it also matters how a decision is going to play in the opinion polls – and that's a problem for our political system.
We all think men are at it way more than they are. But estimates of how much nooky young women are getting are basically ludicrous.
Research has shown that UKIP polling is driven by media coverage rather than the reverse.
We are often presented with surveys that claim to show how we all think on a certain subject. But how many people do you need to ask for that finding to have have any convincing meaning?
Former South African President Jacob Zuma's bad behaviour damaged his image and the ANC's.
New research has shown how easily online polls can be manipulated.
Australians will be asked to complete a voluntary, non-binding postal vote on marriage reform. Wouldn't it be easier - and cheaper - to do a sample survey instead?
As soon as broadcasters began to focus on policy the gap between the two parties began to close.
The media is obsessed with who is winning, at the expense of serious policy debate.
Your guide to when to pay attention to them and when to beware.
Concerns over filter bubbles and fake news are often based on anecdotal evidence. There is relatively little systematic research on the topic; a new survey finds widespread fears are unwarranted.
Neither Galaxy Research nor the Institute of Public Affairs think-tank discussed the most interesting data they garnered from polling on free speech and reform to Section 18C.
Most Americans care about the environment, but they didn't vote that way this year. Two political scientists urge the movement to build better connections with blue-collar workers and immigrants.
Many pollsters are now eating humble pie.
Polls got it badly wrong in the last general election. Here's another way of gauging public opinion.