Better opinions polls are more expensive because pollsters need to spend more effort getting a representative and honest sample of voters.
You could compare election opinion polls to penalty shoot-outs at a World Cup final: there’s huge pressure to get it right and we remember the big misses most of all.
Malcolm Turnbull’s days were numbered as the Newspoll losses continued to mount.
Policymaking is no longer based solely on what a party stands for. Now, it also matters how a decision is going to play in the opinion polls – and that's a problem for our political system.
We all think men are at it way more than they are. But estimates of how much nooky young women are getting are basically ludicrous.
Research has shown that UKIP polling is driven by media coverage rather than the reverse.
The survey results are in, but do they say anything meaningful?
We are often presented with surveys that claim to show how we all think on a certain subject. But how many people do you need to ask for that finding to have have any convincing meaning?
Former South African President Jacob Zuma sings at the ANC National Conference in December.
Former South African President Jacob Zuma's bad behaviour damaged his image and the ANC's.
Creativa Images via Shutterstock
New research has shown how easily online polls can be manipulated.
Canberra has asked for a national postal vote on marriage reform - could a sample survey be a better option?
AAP Image/Lukas Coch
Australians will be asked to complete a voluntary, non-binding postal vote on marriage reform. Wouldn't it be easier - and cheaper - to do a sample survey instead?
As soon as broadcasters began to focus on policy the gap between the two parties began to close.
The media obsesses over every twitch in these lines.
Mothra Theresa, @SirSandGoblin
The media is obsessed with who is winning, at the expense of serious policy debate.
Piece of mind.
Your guide to when to pay attention to them and when to beware.
Don’t panic: An international survey finds concerns about fake news are overblown.
Concerns over filter bubbles and fake news are often based on anecdotal evidence. There is relatively little systematic research on the topic; a new survey finds widespread fears are unwarranted.
Liberal MP Ian Goodenough is chairing a parliamentary inquiry into freedom of speech in Australia.
Neither Galaxy Research nor the Institute of Public Affairs think-tank discussed the most interesting data they garnered from polling on free speech and reform to Section 18C.
Union workers supporting coal energy (right) face off against environmentalists in Pittsburgh, 2013.
AP Photo/Keith Srakocic
Most Americans care about the environment, but they didn't vote that way this year. Two political scientists urge the movement to build better connections with blue-collar workers and immigrants.
Pollsters seemed to grow reflective as the night wore on.
Many pollsters are now eating humble pie.
Still in the balance.
Yui Mok / PA Wire/Press Association Images
Polls got it badly wrong in the last general election. Here's another way of gauging public opinion.
As the opinion polls remained tight between the two major parties, there were costly gaffes this week from both sides.
Malcolm Turnbull digs up potatoes with farmer Eric Coleman while Barnaby Joyce leans in for a smell.
Mark Textor, the Liberal pollster, has raged against the modern addiction to polls, in an article this week that shows he can indeed walk both sides of the street, as insider and observer.
Malcolm Turnbull receives a lick during a visit to the Port of Eden on the NSW south coast on Monday.
Finally, Clive Palmer has formally put a full stop to his personal political career, announcing on Monday he won’t be running for the Senate. Palmer United Party (PUP) will still field Senate candidates…
Australia’s system of compulsory voting makes the pollsters’ job much easier than under voluntary voting.
Final pre-election Australian polls have usually been accurate, at least on primary votes.