Yui Mok/PA Archive/PA Images October 26, 2017 Keep calm and carry on: a slogan for an age of crisis Bex Lewis, Manchester Metropolitan University How one simple phrase went on to symbolise the fight against adversity.
Do you even lift, Jeremy? PA/ Jane Barlow May 4, 2017 Strong and stable leadership: inside the Conservatives’ election slogan Scott Taylor, University of Birmingham Why is the PM constantly repeating this phrase and what impact is it really having on her campaign?
shutterstock. February 2, 2017 Political populists – the new branding trail blazers? Keith Glanfield, Aston University Businesses were top dog when it came to branding but popular politics show there’s a new player in town.
University of Johannesburg students summarise their goal in a hashtag. The question is, what happens next? Kim Ludbrook/EPA November 27, 2015 Student protesters must move beyond hashtags to real change John Higgins, University of Cape Town Student protests in South Africa saw triumph for the hashtag and success for the slogan. What lies beyond this as students push for genuine change in universities?
The logo of the “Got Milk?” campaign. Public domain March 24, 2015 To ask or not to ask? A question for advertisers Henrik Hagtvedt, Boston College Got milk? Or: Just do it. Which is a more effective ad slogan? New consumer research probes how minds respond to questions in advertising ploys.